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10 Tips for Crafting Compelling CTAs For Your Marketing Campaigns

A Call To Action (CTA) is a crucial element of any marketing campaign. It's the button, link or phrase that encourages your audience to take the next step and take action. A well crafted CTA can be the difference between a successful campaign and one that falls short.

We've done the work for you, and compiled our top 10 tips for crafting compelling CTAs that will help drive results for your marketing campaigns.

The top 10:

Keep it simple

A CTA should be clear and easy to understand. Avoid using jargon or complex language that may confuse or discourage your audience from taking action.

Make it specific

Instead of using generic language, use specific action words that clearly communicate the next step your audience should take.

Use action-oriented language

Use words like "buy", "register", "subscribe" or "download" to make it clear what action you want your audience to take.

Use action-oriented imagery

Use images or graphics that clearly communicate the desired action, such as an arrow pointing to a button.

Create a sense of urgency

Use language that creates a sense of urgency, such as "limited time offer" or "only X left in stock".

Make it stand out

Use contrasting colours or bold text to make the CTA stand out from the rest of the content.

Keep it above the fold

Place the CTA above the fold, so it's visible without the need to scroll down the page.

Top Tip: This section of the page will be different for mobile devices. Try using multiple CTAs throughout your marketing campaign.

Test different versions

Test a few versions of your CTA to see which one performs best.

Use A/B testing

Use A/B testing to test different variations of your CTA and optimise it for better performance.

You can read our blog about A/B testing here.

Track your results

Track the results of your CTAs by using tools such as Google Analytics to see which ones are driving the most conversions.

By following these 10 tips, you can create CTAs that are much more likely to result in the desired action!


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