Case Study: Becoming an Industry Leader: How Runtech’s Digital Transformation Wins Bigger Tenders

Winning high-value contracts isn’t just about delivery, it’s about how you present, prove, and position your business at every stage.

From the first website click through to quotation and contract transition plan, perception matters as much as performance.

Runtech already excelled operationally, but their outdated branding, digital presence, and systems weren’t reflecting their true scale.

That’s where Ouma stepped in!

The Challenge? Big Ambitions, Outdated Tools

When Runtech first approached Ouma five years ago, they faced three major roadblocks:

• Outdated branding and website: their visual identity and online presence didn’t communicate their scale, capabilities, or credibility to win larger contracts.

• Inefficient systems: manual, paper-based workflows and spreadsheets caused delays, errors, and poor project visibility.

• Missed opportunities: without a marketing and operational backbone, their exceptional service was being undersold in competitive tenders.

The Ouma Approach: Strategy, Infrastructure, Execution

Our work with Runtech went far beyond marketing campaigns. We became their long-term strategic partner, refreshing their brand, modernising systems, and building marketing assets that position them as a trusted, future-ready industry leader.

Brand & Digital Presence

We refreshed Runtech's brand identity to reflect their professionalism and industry leadership. How?

Website build:

Built a high-performing, tender-ready website to showcase services, accreditations, and drive conversions.

Ongoing organic social media management:

Managed ongoing organic social media to maintain consistent authority across key platforms (LinkedIn, Instagram, Facebook)

Design assets:

Designed sales assets and promotional materials that reinforce brand credibility at every touchpoint.

Systems & Reporting

We didn’t just modernise Runtech’s marketing, we transformed how they work.

Internal systems:

• Implemented a digital workflow management system consolidating project management, health & safety, and financial tracking.

• Replaced disconnected spreadsheets with real-time dashboards, reducing admin and improving accountability.

• From 120 Hours → 20 Hours.

Client-facing systems:

• Developed a client-facing reporting app for real-time data capture and automated professional reports, eliminating slow paper processes.

The impact? A massive reduction in admin time and paperwork, and a step-change in the quality and speed of client reporting, all of which has enhanced relationships with clients.

Visibility & Authority

• Secured PR features in industry publications to strengthen brand authority.

• Aligned CSR initiatives with client projects, boosting relationships and reputation.

• Managed promotional shoots and on-site content capture to showcase capabilities visually.

The Results? A Platform for Tender Success

Runtech's new systems and marketing assets give them a competitive edge, demonstrating operational capability and a forward-thinking approach.

Dan Evans, Operational Support Manager at Runtech:

“When we first approached Ouma, our goal was to modernise our brand and systems to support with current and future growth. Ouma stood out because they offered a full strategic approach - from branding and marketing to building the internal systems that keep operations running efficiently.

Our branding and reporting processes didn’t reflect the scale or professionalism of our work.

Since working with Ouma, we’ve seen a significant increase in website traffic, a more established brand, along with continued growth of the business.

The new systems have reduced admin time, improved accuracy, and given us real-time project visibility, making us more efficient and leaving a stronger impression with clients.

Ouma didn’t just improve our marketing - they supporting the transformation in how we work, giving us the tools and presence to position Runtech as a genuine industry leader.”

Tender-Winning Lessons from Runtech

For businesses in construction, logistics, or professional services, Runtech’s story offers three key takeaways:

Credibility wins contracts. Your branding, website, and marketing must match the scale and quality of your work.

Efficiency builds trust. Streamlined systems and real-time reporting demonstrate competence before you even win the work.

Consistency compounds growth. Ongoing strategic support ensures your presence, processes, and performance stay ahead of the competition.

If your digital presence isn’t winning you work, it’s costing you work. Ouma helps ambitious businesses modernise their operations, sharpen their brand, and compete at the highest level.

Let’s talk about how we can help you win your next big tender.