How A Skincare Start-Up Achieved £80,000 Monthly Revenue in Y1
- 2 days ago
- 2 min read
Skin Pharmacy is a trailblazer in the skincare industry. Founded with a vision to provide medical-grade skincare from trusted brands. Skin Pharmacy wanted to achieve an £80,000 monthly revenue by the end of year one, so they brought in Ouma and we did just that.
The Objective?
The primary goal for Skin Pharmacy was ambitious yet clear: to escalate monthly revenue to £80,000 by the year's end, starting from the ground up.
The Solution:
Organic social media management of Instagram, TikTok, and Facebook
Email marketing: implementing Klaviyo to develop targeted email sequences and automations to nurturing leads and drive conversions.
Paid social media ads across Meta and TikTok.
Paid Google ads: utilising keyword-focused campaigns to capture high-intent traffic and direct it to Skin Pharmacy's online store.
The Impact:
Achieved above the target of £80,000 in monthly revenue by the end of their first year trading.
Brand awareness: enhanced digital presence and brand recognition.
Email marketing: successful email marketing campaigns led to an increase in repeat customers and higher LTV per customer.
Google Ads Performance:
Achieved a total of 116,000 clicks.
Average CPC maintained at £0.56
Conversion Rate stood at 4.20%
Garnered 1.17 million impressions
Conversions 4,877.54
ROI: £643.60K, evidencing an impressive 1:9.8 ROAS.
Meta Ads Performance
Total Clicks: the campaigns collectively garnered 5,286 clicks across various campaign themes, including Valentine's Day, Boxing Day, Black Friday, and more, effectively engaging with the audience across Instagram (2,735 clicks) and Facebook (2,549 clicks).
Achieved a total of 400,000 impressions
Average CPC of £0.59
The overall CTR was 1.32%
ROI: £23,452, showcasing a substantial return of 1:11.9 on Meta ads spend.
You don’t need another marketing agency. You need a growth system that gives you control.
Want to see the framework we used?
Book a call with Ouma. Your Growth Partner.
