Creating a viral video can be a great way to increase brand awareness and drive engagement for your business or personal brand. But what makes a video go viral?
Here are a few tips for creating a viral video that will help your business reach a wider audience.
Highlights
Tell a compelling story
People are more likely to share a video if it evokes an emotional response. Whether it's a heartwarming story or a funny skit, make sure your video tells a story that will resonate with your audience.
Keep it short
Attention spans are short, so make sure your video is under two minutes. If you can tell your story in under 30 seconds, even better!
Use humour
Humour is a great way to make your video more shareable. People love to share videos that have made them LOL.
Incorporate trending topics
If there's a popular trend, sound or hashtag you can incorporate into your video, do it! This will help your video get more visibility on social media.
Optimise for mobile
More and more people are watching videos on their mobile devices, so make sure your video is optimised for small screens and works well on different devices.
While there's no guaranteed formula for making a video go viral, following these tips will help increase your chances of creating a video that gets shared widely.
No matter how much you put into creating a 'viral video', there is always an element of luck, so don't be too hard on yourself if it doesn't take off. Keep experimenting, and you'll eventually find a format that works for your audience.