Email marketing

Email marketing that delivers real revenue

Email marketing isn’t dead – bad email marketing is. At Ouma, our approach goes beyond the traditional inbox clutter; we're all about crafting personalised nurture journeys that drive tangible results. As a proven email marketing agency, we don't just send emails; we deliver value, nurture relationships, and drive real ROI.
Let's connect your brand with your audience in a way that leaves a lasting impact.

Results

• +77% — CRM revenue YOY
• +51% — Automated flow revenue
• 35X — ROI
• +55% — Total e-com revenue attributed to CRM
• +79% — Open rate
• +102% — Website visitors from CRM

Testimonial

Such a clean email, I love it! Can we do it again?

FAQs

• How effective is email marketing for businesses?
  Email marketing is one of the most effective marketing channels, often delivering the highest ROI compared to social media and paid advertising. When done correctly, it can drive consistent revenue, improve customer retention, and increase lifetime value through personalised and automated email campaigns.
• What types of email campaigns should my business be sending?
  Most businesses benefit from a mix of email campaigns including welcome emails, abandoned cart emails, post-purchase follow-ups, promotional campaigns, newsletters, and re-engagement emails. These campaigns work together to nurture leads, convert customers, and drive repeat sales.
• What is email marketing automation?
  Email marketing automation uses software to send emails automatically based on user behaviour, such as browsing activity or past purchases. It allows businesses to deliver timely, relevant messages at scale, increasing efficiency while improving conversion rates and customer experience.
• How do you grow an email marketing list?
  You can grow an email list through website sign-up forms, pop-ups, lead magnets, discounts, gated content, and checkout opt-ins. The key is offering value in exchange for contact details and ensuring the audience is relevant and engaged.
• How do you measure the success of email marketing?
  Email marketing success is measured using metrics such as open rates, click-through rates (CTR), conversion rates, revenue per recipient, and overall ROI. Tracking these metrics helps us understand what’s working and optimise campaigns for better performance.
• Do you provide email marketing for ecommerce and retail businesses in Wales?
  Yes. For Skin Pharmacy, we built the Klaviyo-powered email and retention system behind their growth, generating a 35x return on CRM investment and 55% of total ecommerce revenue from CRM alone.