Paid social media

Stop boosting posts and start building revenue.

Paid social media isn’t about visibility for the sake of it. It’s about reaching the right people, at the right moment, with something worth acting on.
As a paid social media agency, we build and manage paid social campaigns across platforms like Instagram, Facebook, LinkedIn, TikTok and Snapchat, designed to drive measurable outcomes, not just impressions. Because when paid social is done properly, it pays for itself.

Results

• £0.59 — CPC on Meta
• 1:11.9X — ROI on Meta
• +400,000 — Impressions on Meta
• +5,286 — Qualified link clicks
• +2,304 — Conversions on Meta
• 1,500X — ROI on Meta

Testimonial

Ouma are by far the best company we have had the pleasure working with. They have been crucial to supporting the growth of our business.

FAQs

• What's the difference between organic and paid social media advertising?
  Paid social media advertising involves running targeted ads on platforms like Facebook, Instagram, LinkedIn, and TikTok to reach specific audiences. Businesses use paid social to drive brand awareness, website traffic, leads, and sales through highly targeted campaigns.
• Which platforms are best for paid social media?
  The best platforms for paid social depend on your audience and goals. Instagram, Facebook and TikTok are ideal for B2C and e-commerce, and LinkedIn is effective for B2B lead generation.
• How much should I spend on paid social ads?
  Ad spend varies depending on your industry, goals, and competition. We focus on aligning budget with expected return, ensuring your paid social campaigns are cost-effective and scalable rather than simply spending more for visibility.
• Why are my social media ads not converting?
  Low conversion rates are often caused by poor targeting, weak creative, unclear messaging, or a disconnect between the ad and the landing page. Without alignment across the full journey, paid social campaigns struggle to deliver results.
• How do you improve paid social performance?
  We improve performance through audience segmentation, creative testing, data analysis, and continuous optimisation. This includes refining messaging, visuals, targeting, and conversion pathways to increase ROI and reduce cost per acquisition.
• How do you measure paid social success?
  Performance is measured using key metrics such as return on ad spend (ROAS), cost per acquisition (CPA), click-through rate (CTR), conversion rate, and revenue generated. Clear tracking ensures every decision is based on data, not assumptions.
• Which businesses in South Wales have you delivered paid media for?
  For Bassetts Group, our paid media work delivered a 1,500x ROI and an 8x reduction in cost per lead. For Sana Private Health their paid media campaign resulted in 818:1 ROI.