Paid Media Executive

Job Description:

A hands-on Paid Media Executive role responsible for building, launching and optimising paid media campaigns across search, social and display, managing tracking and QA, monitoring budgets and reporting on performance for Ouma clients.

Location: Swansea – Hybrid
Function: Client Services
Reports to: Marketing Manager
Direct reports: None
Growth responsibility: Supporting improved media efficiency and performance across the client portfolio
Company: Ouma Ltd

About Ouma

Ouma drives measurable growth for brands through boardroom-level marketing leadership and an on-demand expert network. We are an agile micro-agency with global reach, scaling what works and enabling sustainable growth for ambitious brands.

We are your growth partner.

The Role

We're looking for a detail-obsessed, commercially curious and highly organised Paid Media Executive to take hands-on ownership of campaign delivery across a portfolio of Ouma clients.

This is an execution-first, high-impact role spanning campaign build, optimisation, tracking, QA, budget management and reporting. You'll be in the platforms every day, building campaigns, testing creative and copy, watching pacing, spotting what's working and making the changes that improve performance.

You'll work closely with Marketing Managers, internal teams, media partners and our expert network to make sure every pound of client media budget works as hard as it can.

Key Responsibilities

Campaign Build & Delivery

You'll be responsible for getting campaigns live accurately, on time and to brief, across paid search, paid social and display.

You will:

• Build and launch campaigns across Google Ads, Meta and other paid channels

• Set up campaign structures, audiences, targeting, bidding and budgets

• Write and traffic ad copy, and upload creative to specification

• Complete thorough pre-launch QA on every campaign before it goes live

• Ensure activity is delivered on time, to plan and to a high standard

Optimisation & Performance

You'll own the day-to-day health of the accounts in your portfolio, making the incremental improvements that compound into meaningful results.

You will:

• Monitor campaign performance daily and act on what the data shows

• Optimise bids, budgets, audiences, placements, keywords and negatives

• Plan and run structured tests across creative, copy, landing pages and targeting

• Identify underperformance early and take action before it becomes an issue

• Bring recommendations, not just observations, to your Marketing Manager

Tracking, QA & Troubleshooting

You'll make sure we can trust the numbers, because performance work is only as good as the measurement behind it.

You will:

• Implement and validate conversion tracking across platforms

• Work with Google Tag Manager and GA4 to set up and troubleshoot tags and events

• Maintain consistent UTM and naming conventions across all activity

• Investigate discrepancies between platforms and analytics

• Flag and resolve tracking issues quickly and clearly

Budget & Partner Management

You'll keep spend accurate, on pace and accounted for.

You will:

• Track budgets and pacing across accounts, weekly and monthly

• Flag over- and under-delivery early, with a recommended course of action

• Support media booking and liaison with platform reps and media partners

• Keep budget trackers, plans and documentation accurate and up to date

• Support the accurate reconciliation of media spend

Reporting & Insight

You'll help clients and colleagues understand what happened, why it happened and what should happen next.

You will:

• Build and maintain reporting dashboards and templates

• Pull accurate performance data and prepare it for client reporting

• Write clear performance commentary that explains the story behind the numbers

• Focus on meaningful commercial metrics rather than vanity metrics

• Contribute insights and recommendations into client performance conversations

Growth & Development

You'll play an active role in raising the standard of paid media at Ouma and in your own capability.

You will:

• Spot opportunities to improve client performance and flag them proactively

• Keep pace with platform changes, betas and new formats

• Maintain platform certifications and share learning with the wider team

• Contribute to new business pitches and media plans where relevant

• Work alongside Ouma's Expert Network to sharpen your own craft

What We're Looking For

We're looking for someone who is genuinely interested in performance, comfortable in the detail, and reliable under pressure. You don't need to have seen everything yet, but you do need to care about getting it right.

You'll be a good fit if you have:

• Hands-on experience building and managing paid media campaigns

• Working knowledge of Google Ads across Search, Performance Max, Display and Video

• Experience or strong awareness of Meta, LinkedIn and TikTok Ads

• Understanding of conversion tracking, GTM, GA4, testing, QA and troubleshooting

• Confidence working with numbers, spreadsheets and performance data

• Experience with reporting tools such as Looker Studio

• Strong attention to detail and a methodical approach to QA

• Excellent organisational skills and the ability to manage multiple accounts

• Experience using ClickUp or similar project management tools

• Clear written communication, particularly around performance commentary

• Curiosity, commercial awareness and a genuine interest in what drives results

• An appetite to learn quickly and take on more responsibility

Key KPIs

Success in this role will be measured by:

• Campaigns launched on time, to brief and QA'd before go-live

• Accurate, validated conversion tracking across all active accounts

• Media budgets delivered within agreed pacing tolerances

• Sustained improvement in efficiency metrics across the client portfolio

• Accurate, on-time reporting that clients and colleagues can rely on

• Platform certifications maintained and applied

Our Behaviours

At Ouma, we are positive, optimistic, open, energetic and ambitious.

• We are kind, welcoming and inclusive. We value and look out for one another.

• Transparency, honesty and openness are our watchwords.

• We have growth mindsets; for the agency, for our clients and for ourselves.

• We learn to win. We practice, ask for feedback and always aim to improve.

• We are tenacious. We never give up.

• We empower people, enabling colleagues and clients to achieve more.

• We lean into challenges facing us, our clients and our colleagues.

• We work at pace and create positive momentum in everything we do.

• We are agile, adaptable and responsible. We deliver, even when the odds are stacked.

Why Join Ouma?

This is a brilliant opportunity for a paid media specialist who wants real ownership of live accounts, exposure to ambitious brands and the chance to build genuine performance craft alongside senior marketers.

You'll work across a varied portfolio, learn directly from experienced practitioners and our expert network, and see the measurable impact of your work on real business outcomes.

Benefits:

• Company pension

• Referral programme

• Sick pay

Work Location: Swansea