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6 Insider Secrets to Market Your Wedding Venue

In today’s competitive wedding industry, standing out as a premier wedding venue is no easy feat. Couples are looking for more than just a beautiful space; they want an unforgettable experience that begins the moment from they discover your venue.

At Ouma, we’ve spent years perfecting the art of wedding venue marketing, transforming venues like The Oldwalls Collection from modest beginnings into multi-million pound success stories.

In this blog, we reveal six strategies that have proven to increase wedding bookings and have resulted in wedding venues becoming market leaders within their industry.

Let’s dive in and discover how you can enhance your wedding venue business with these powerful strategies.

1. Optimise Your Online Presence

A strong online presence is crucial for attracting couples to your wedding venue. Ensure your website and online profiles are optimised to showcase your venue's best features and improve visibility. Here’s a checklist:

Website Optimisation Checklist:

  • Mobile-Friendly Design: ensure your website is responsive and looks great on all devices.

  • High-Quality Images: use professional photos of your venue, showcasing different setups and events.

  • Virtual Tours: include 360-degree tours or video walkthroughs.

  • Clear Navigation: make it easy for visitors to find information with a well-structured menu and intuitive layout.

  • Fast Loading Speed: optimise images and code to ensure your site loads quickly.

  • SEO Best Practices: implement on-page SEO, including relevant keywords, meta descriptions, and alt text for images.

  • Contact Information: ensure your contact details are easy to find and also include a simple contact form.

  • Client Testimonials: display testimonials from happy couples prominently on your homepage.

  • Blog Section: regularly update your blog with wedding planning tips, success stories, and venue news.

  • Call to Action (CTA): use compelling CTAs to encourage visitors to book a tour or to contact you.

Online Profiles Checklist:

  • Google My Business: create and optimise your Google My Business listing with accurate information and photos.

  • Social Media Profiles: ensure consistency across all platforms (Instagram, Facebook, TikTok, Pinterest) with up-to-date information and regular posts.

  • Online Reviews: encourage satisfied clients to leave reviews on Google, Yelp, and wedding directories like The Knot, Bridebook and WeddingWire.

  • Local Directories: list your venue on local business directories and wedding-specific sites to increase visibility.

  • Backlinks: build backlinks from reputable wedding blogs and local websites to improve your search engine ranking.

2. Social Media

Utilising social media effectively can significantly boost your wedding venue’s visibility and engagement. Platforms like Instagram, Facebook, TikTok and Pinterest are particularly powerful for reaching couples who are planning their weddings. Here’s how to leverage social media to increase your bookings:



  • Visual Storytelling: share high-quality photos and videos of your venue, showcasing different event setups, decorations, and happy couples.

  • Stories and Reels: use Instagram Stories and Reels to share behind-the-scenes content, quick tips, and client testimonials. These formats are highly engaging and help keep your audience’s attention.

  • Hashtags: use relevant hashtags like #WeddingVenue, #WeddingInspiration, and location-specific tags to increase your reach.

  • SEO: use keywords in your posts, this includes the description, reel content and Alt Text, and slot them into your bio too.

  • Engagement: respond to comments and messages promptly. Engage with your audience by liking and commenting on their posts.


  • Business Page: ensure your Facebook Business Page is fully optimised with up-to-date information, beautiful cover and profile photos, and a detailed “About” section.

  • Posts and Videos: share engaging posts and videos regularly. Highlight special offers, upcoming events, and successful weddings hosted at your venue.

  • Groups and Communities: join local wedding planning groups and participate in discussions. Offer helpful advice and subtly promote your venue.

  • Facebook Ads: utilise Facebook Ads to target engaged couples. Use demographic targeting options to reach your ideal audience. Create compelling ad creatives featuring stunning visuals and clear CTAs.


  • Inspirational Boards: create boards that showcase different wedding themes, seasonal decorations, and setups that can be done at your venue.

  • Pins: regularly pin high-quality images from your website, blog, and events. Each pin should link back to your website to drive traffic.

  • Pinterest Ads: use Pinterest Ads to promote your pins to a larger audience. Target keywords and interests related to wedding planning. Promoted pins blend seamlessly into users’ feeds and can drive significant traffic to your site.

Social Media Advertising

Meta (Facebook & Instagram) Ads:

  • Targeting: utilise Facebook’s robust targeting options to reach engaged couples based on their location, interests, and behaviours.

  • Ad Types: experiment with different ad formats, such as carousel ads to showcase multiple aspects of your venue, video ads for virtual tours, and lead generation ads to capture the information of potential clients.

  • Retargeting: implement retargeting ads to reach people who have visited your website but haven’t yet booked a tour or contacted you. This keeps your venue top-of-mind and encourages conversions.

Pinterest Ads:

  • Promoted Pins: use Promoted Pins to increase the visibility of your best content. Focus on visually-appealing images that inspire couples and link back to your website or landing pages.

  • Keyword Targeting: target keywords that couples might search for when planning their wedding, such as “rustic wedding venue” or “outdoor wedding ideas.”

  • Interest Targeting: reach users based on their interests, ensuring your ads appear to those who are actively planning their wedding.

3. Virtual Tours

Virtual tours provide couples with the convenience of exploring your venue from the comfort of their homes, which can significantly increase their interest and likelihood of booking an in-person visit. Here’s how to effectively implement and leverage virtual tours:

Benefits of Virtual Tours:

  • Convenience: couples can tour your venue at any time, from anywhere, which is especially valuable for those who don't live nearby or have busy schedules.

  • First Impressions: a high-quality virtual tour can make a strong first impression, showcasing your venue’s best features and setting it apart from the competition.

  • Engagement: interactive and immersive experiences like virtual tours keep potential clients engaged for longer, increasing their interest and emotional connection to your venue.

  • Accessibility: virtual tours make your venue accessible to a broader audience, including those who might not be able to visit in person immediately.

How to Create a Virtual Tour:

  • Hire a Professional: work with a professional photographer or videographer who specialises in virtual tours. They can create high-quality, interactive 360-degree videos or 3D walkthroughs that showcase your venue beautifully.

  • Highlight Key Areas: ensure the virtual tour covers all key areas of your venue, including ceremony spaces, reception areas, outdoor settings, and suites. Highlight unique features, décor options, and different setups to give a comprehensive view.

  • Narration and Guides: in addition to arranging an in-person consultation to view the virtual tour, consider adding voice-over narration or text guides to provide context and details about each area. This can help potential clients envision their own wedding at your venue.

  • User-Friendly Interface: choose a virtual tour platform that is easy to navigate. Ensure users can control their viewing experience, zoom in on details, and move through the tour seamlessly.

Promoting Your Virtual Tour:

  • Website Integration: embed the virtual tour prominently on your website’s homepage and dedicated venue pages. Use a call-to-action (CTA) button such as “Take a Virtual Tour” to draw attention.

  • Social Media: share snippets and teasers of your virtual tour on social media platforms like Instagram, Facebook, and Pinterest. Encourage followers to check out the full tour on your website.

  • Email Marketing: include a link to your virtual tour in your email campaigns. Highlight it in your welcome email to new subscribers and in follow-up emails to potential clients.

  • Google My Business: add your virtual tour to your Google My Business listing. This can improve your local SEO and make your venue more attractive to those searching for wedding venues in your area.

  • Wedding Directories: update your profiles on wedding directories like The Knot, Bridebook, WeddingWire, and local listings to include a link to your virtual tour. This can increase your visibility and attract more enquiries.

Maximising Engagement:

  • Live Virtual Tours: offer live virtual tours through platforms like Zoom or Google Meet. This allows you to interact with potential clients in real-time, answer their questions, and tailor the tour to their specific interests.

  • Q&A Sessions: host Q&A sessions on social media or your website where potential clients can ask questions about your venue. Use these opportunities to showcase parts of your virtual tour and provide detailed answers.

  • Follow-Up: after potential clients view your virtual tour, follow up with personalised emails or calls to answer any questions they might have and invite them for an in-person visit if they are interested.

4. Compelling Content

Creating compelling content is a powerful way to engage with potential clients, establish your venue as a thought-leader in the wedding industry, and drive traffic to your website. High-quality, valuable content can help build trust and showcase the unique features of your venue. Here’s how to develop compelling content and use it effectively:

Benefits of Compelling Content:

  • Engagement: high-quality content keeps potential clients engaged with your brand, increasing the likelihood of them considering your venue for their wedding.

  • SEO: well-crafted content improves your search engine rankings, making it easier for couples to find you online.

  • Authority: consistently publishing valuable content positions your venue as an expert in the wedding industry.

  • Trust: sharing helpful and informative content builds trust with potential clients, making them more likely to choose your venue.

Types of Content to Create:

Blog Posts:

  • Wedding Planning Tips: share articles on various aspects of wedding planning, such as budgeting, choosing a theme, and selecting vendors. Examples include "Top 10 Wedding Trends for 2024" or "How to Plan a Perfect Outdoor Wedding".

  • Real Weddings: feature real weddings that have been held at your venue. Include interviews with couples, photos, and details about their special day. This not only showcases your venue but also provides inspiration for other couples.

  • Behind-the-Scenes: write about what goes into preparing for a wedding at your venue. Highlight your team’s efforts, unique services you offer, and any special touches that make weddings at your venue memorable.

Guides and E-Books:

  • Comprehensive Guides: create in-depth guides on topics like "The Ultimate Wedding Planning Checklist" or "How to Choose the Perfect Wedding Venue". Offer these as free downloads in exchange for email addresses to grow your mailing list.

  • E-Books: develop e-books that provide valuable insights and tips for planning a wedding, such as "A Guide to Stress-Free Wedding Planning".


  • Venue Tours: produce high-quality video tours of your venue, showcasing different areas and setups. Include commentary or captions to highlight key features.

  • Client Testimonials: record video testimonials from happy couples who have celebrated their weddings at your venue. Personal stories and positive experiences can be very persuasive.

  • Event Highlights: create highlight reels of weddings and events hosted at your venue. Use professional editing to create visually stunning videos that capture the essence of your venue.


  • Visual Guides: develop infographics that provide useful information in a visually appealing format. Topics can include wedding planning timelines, budgeting tips, or a breakdown of different wedding styles.

  • Quick Facts: create infographics that highlight key statistics and facts about your venue, such as capacity, amenities, and unique features.

Social Media Content:

  • Regular Updates: post consistently on platforms like Instagram, Facebook, TikTok and Pinterest. Share a mix of beautiful photos, behind-the-scenes content, client testimonials, and promotions.

  • Interactive Content: use polls, Q&A sessions, and live videos to engage with your audience and encourage interaction.

  • User-Generated Content: encourage couples to share their wedding photos and tag your venue. With permission of the photographer, feature these photos on your social media profiles to build community and showcase real events.

Content Distribution and Promotion:

SEO Optimisation:

  • Keywords: research and incorporate relevant keywords into your content to improve search engine rankings. Focus on terms that potential clients might use, such as "best wedding venue in [location]" or "unique wedding venues".

  • Meta Descriptions and Tags: write compelling meta descriptions and use appropriate tags to enhance your content’s SEO performance.

Email Marketing:

  • Newsletters: include links to your latest blog posts, guides, and videos in your email newsletters. Highlight new content and provide a brief overview to entice recipients to click through.

  • Segmentation: segment your email list based on client interests and planning stages. Send targeted content that addresses their specific needs and concerns.

Social Media Sharing:

  • Cross-Promotion: share your content across all your social media platforms. Customise your posts to suit each platform’s format and audience.

  • Paid Ads: boost your best-performing content with paid ads on Facebook, Instagram, and Pinterest to reach a wider audience.

Collaborations and Guest Posts:

  • Guest Blogging: write guest posts for popular wedding blogs and websites. Include links back to your site to drive traffic and improve your SEO.

  • Collaborations: partner with influencers, wedding planners, and other industry professionals to create and promote content.

5. Email Marketing

Email marketing is a great tool for nurturing potential clients and maintaining relationships with past customers. By building an email list and sending targeted, personalised messages, you can guide prospects through their planning journey and increase bookings. Here’s how to effectively utilise email marketing:

Benefits of Email Marketing:

  • Direct Communication: Email allows you to communicate directly with potential clients, providing them with valuable information and updates.

  • Personalisation: you can tailor messages to individual recipients based on their interests and stage in the planning process.

  • Automation: automated email sequences save time and ensure consistent communication with your audience.

  • Measurable Results: track open rates, click-through rates, and conversions to measure the effectiveness of your campaigns.

Building Your Email List:

  • Lead Magnets: offer valuable content, such as guides, checklists, or e-books, in exchange for email addresses. Promote these lead magnets on your website, social media, and through ads.

  • Sign-Up Forms: place sign-up forms on your website, blog, and social media profiles. Make it easy for visitors to subscribe by keeping the forms simple and highlighting the benefits of joining your list.

  • Events and Open Days: collect email addresses during open day events, and other in-person interactions.

Creating Personalised Email Journeys:


  • Demographics: segment your email list based on demographics such as age, location, and wedding date. This allows you to send relevant messages to different groups.

  • Engagement: group subscribers based on their interactions with your emails, website, and social media. Send targeted content to highly-engaged users and re-engagement campaigns to inactive ones.

  • Stage in Planning: identify where each subscriber is in their wedding planning journey (e.g., newly engaged, venue searching, finalising details) and tailor your messages accordingly.

Welcome Series:

  • Introduction: send a welcome email immediately after someone subscribes. Introduce your venue, highlight key features, and set expectations for future emails.

  • Value-Driven Content: follow up with a series of emails that provide valuable content, such as wedding planning tips, real wedding stories, and venue highlights.

  • Personal Touch: use the subscriber’s name and personalise content based on their interests and preferences.

Nurture Campaigns:

  • Educational Content: share blog posts, guides, and checklists that help couples with their planning. Topics can include “How to Choose the Perfect Wedding Venue” and “Top Wedding Trends for 2024”.

  • Success Stories: feature testimonials and case studies from couples who have had their weddings at your venue. Include photos and quotes to build trust and credibility.

  • Event Invitations: invite subscribers to upcoming open days, events, and virtual tours. Use these events as opportunities to showcase your venue and engage with potential clients.

Promotional Emails:

  • Special Offers: send emails promoting special offers, discounts, and limited-time packages. Create a sense of urgency with time-sensitive deals.

  • Seasonal Campaigns: align your promotions with seasonal themes. For example, offer a winter wedding package with special rates during the off-season.

Re-Engagement Campaigns:

  • Win-Back Emails: reach out to inactive subscribers with special offers or updates. Ask if they’re still interested in planning their wedding and offer incentives to re-engage them.

  • Feedback Requests: send surveys to past clients asking for feedback on their experience. Use their responses to improve your services and re-engage them with follow-up content.

Automation and Tools:

  • Email Marketing Platforms: use platforms like MailChimp, Constant Contact, or HubSpot to automate your email sequences and manage your list.

  • Behavioural Triggers: set up automated emails based on subscriber behaviour, such as visiting your pricing page or downloading a guide. Triggered emails ensure timely and relevant communication.

  • A/B Testing: test different subject lines, content, and CTAs to see what resonates best with your audience. Use the insights to optimise your campaigns.

Measuring Success:

  • Analytics: track key metrics like open rates, click-through rates, conversion rates, and unsubscribe rates. Use these insights to refine your strategy.

  • Feedback: regularly seek feedback from your subscribers to understand their needs and preferences. Adjust your content and approach based on their input.

6. Google Ads

With Google Ads you can reach couples who are actively searching for wedding venues. By creating targeted campaigns, you can increase your visibility, drive traffic to your website, and convert more leads. Here’s how to effectively use Google Ads for your wedding venue:

Benefits of Google Ads:

  • Targeted Reach: reach potential clients who are actively searching for wedding-related keywords, ensuring your ads are seen by a relevant audience.

  • Measurable Results: track and measure the performance of your ads with detailed analytics, allowing you to optimise your campaigns for better results.

  • Flexibility: adjust your budget, targeting, and ad creatives in real-time to respond to changing market conditions and audience behaviour.

Setting Up Your Google Ads Campaign:

Keyword Research:

  • Identify Keywords: use tools like Google Keyword Planner to identify keywords that potential clients are likely to search for, such as “wedding venues near me,” “outdoor wedding venues,” or “luxury wedding venues”.

  • Long-Tail Keywords: focus on long-tail keywords that are more specific and have lower competition. For example, “rustic barn wedding venues in [location]” or “coastal wedding venues in [location]”.

  • Negative Keywords: identify negative keywords to exclude irrelevant searches. For instance, if you don’t offer catering, add “wedding venues without catering” as a negative keyword.

Ad Creation:

  • Compelling Headlines: write attention-grabbing headlines that highlight the unique features of your venue. Use phrases like “Stunning Outdoor Weddings” or “Luxury Wedding Venue in [Location]”.

  • Ad Copy: create concise and persuasive ad copy that includes your key selling points, such as “Beautiful garden ceremonies”, “Flexible packages available”, or “Book a tour today”.

  • Call to Action (CTA): include a strong CTA that encourages potential clients to take action, such as “Schedule a Tour”, “Get a Quote” or “View Our Packages”.

  • Ad Extensions: use ad extensions to provide additional information and increase the visibility of your ads. Examples include site link extensions (links to specific pages), call extensions (phone number), and location extensions (address).

3. Targeting Options:

  • Location Targeting: target your ads to specific geographic locations where your potential clients are located. This can be as broad as a country or as specific as a city or postal code.

  • Demographic Targeting: use demographic targeting to reach specific age groups, genders, and income levels that match your ideal client profile.

  • Audience Targeting: create custom audiences based on user behaviour, such as previous website visitors or users who have shown interest in wedding planning.

Optimising Your Google Ads Campaign:

Budget Management:

  • Daily Budget: set a daily budget that aligns with your overall marketing budget. Monitor your spending to ensure you’re not overspending on low-performing ads.

  • Bid Strategy: choose a bidding strategy that aligns with your campaign goals. Options include cost-per-click (CPC), cost-per-thousand-impressions (CPM), or cost-per-acquisition (CPA).

A/B Testing:

  • Ad Variations: create multiple versions of your ads to test different headlines, ad copy, and CTAs. Run A/B tests to determine which versions perform best.

  • Landing Pages: test different landing pages to see which ones convert better. Ensure your landing pages are optimised for conversions with clear CTAs, high-quality images, and easy navigation.

Performance Monitoring:

  • Analytics: use Google Ads analytics to track key metrics such as click-through rate (CTR), conversion rate, cost per click (CPC), and return on ad spend (ROAS).

  • Adjustments: regularly review your campaign performance and make adjustments as needed. Pause underperforming ads, increase bids on high-performing keywords, and refine your targeting.

Retargeting Campaigns:

  • Re-marketing Lists: create re-marketing lists to target users who have previously visited your website but didn’t convert. Show them ads that remind them of your venue and encourage them to return.

  • Dynamic Re-marketing: use dynamic re-marketing to show personalised ads based on the specific pages or services the user viewed on your website.

Seasonal Campaigns:

  • Peak Seasons: run special campaigns during peak engagement periods, such as Christmas, New Year's and Valentine's. Offer promotions or discounts to entice couples to book.

  • Off-Season Promotions: promote off-season weddings with special rates and packages to attract couples looking for more affordable options.

What Next?

At Ouma, we’ve been at the forefront of wedding venue marketing for years. We’ve successfully transformed venues like The Oldwalls Collection from modest beginnings into thriving multi-million pound businesses. Our proven strategies and industry knowledge mean we know what works.

Navigating the complexities of wedding marketing can be challenging, but you don’t have to do it alone. Let our team of experts guide you with personalised strategies tailored to your venue’s unique needs. We offer a free, no-obligation consultation to discuss your goals and how we can help you achieve them.

Contact us today to schedule your consultation.


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