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8 things you need to include in your marketing strategy for 2023

As we move into the new year, it's important for businesses to stay ahead of the curve when it comes to marketing strategies. In this day and age, it's crucial to have a solid online presence, as well as utilising newer technology and data analysis to target specific demographics.


Here are our 8 top activities to include in your 2023 marketing strategy.


Highlights


Optimise your website for search engines

Having a well-designed and user-friendly website is crucial for any business, but it's also important to make sure it's optimised for search engines. Utilise keywords, meta tags, and header tags to improve your website's visibility on search engine results pages.


Utilise social media

Social media platforms like Facebook, TikTok, Instagram, Twitter, and LinkedIn are great ways to reach out to potential customers and promote your business. Create a business page on each platform and post regular updates about your products or services. Use paid advertising on these platforms to target specific demographics, such as age, location, and interests.


Invest in video marketing

Video marketing is rapidly growing in popularity and is a great way to engage with customers. Create a YouTube channel and upload videos showcasing your products or services, as well as behind-the-scenes footage of your business. You can also use short-form video content on social media, it's important to tailer your videos to the specific platforms. In addition, video content often provides great results when used for social media ads.


Utilise email marketing

Email marketing is a cost-effective way to reach out to potential customers and keep existing ones informed about your products or services. Create a mailing list and send regular newsletters or promotional emails.

Top tip: Personalise your emails to make them more engaging.

Analyze data

Utilise data analysis tools to track the performance of your marketing campaigns and identify which strategies are working and which aren't. This will help you make informed decisions about your marketing efforts and improve ROI.


Utilise Influencer marketing

Influencer marketing is a powerful way to reach new audiences and promote your brand. Identify influencers in your industry and collaborate with them to create content that will be shared with their large following.


Use Virtual Reality and Augmented Reality

As technology advances, more and more businesses are beginning to use virtual reality and augmented reality as part of their marketing strategies. These technologies can be used to create immersive experiences for customers and give them a better understanding of your products or services.


Leverage live streaming

Live streaming is becoming more and more popular, and it's a great way to connect with your customers in real-time. Use platforms like Facebook Live, Instagram Live, TikTok Now and YouTube Live to give customers a behind-the-scenes look at your business, host Q&A sessions, and make announcements.


The key to successful marketing in 2023 is to stay ahead of the curve and utilise the latest technology and strategies available to you. Optimise your website for search engines (and mobile!), utilise social media, invest in video marketing, use email marketing, analyse data, leverage influencer marketing, use virtual reality and augmented reality, and live streaming.


By implementing these strategies, you can reach more customers, increase brand awareness, and ultimately drive more sales for your business.

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