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Choosing the Right Influencer for Your Business

Considering working with an influencer for your next product launch? We've compiled our top tips that are essentially a cheat sheet for sourcing the best influencer for your brand!



The first and most important factor when considering influencers is relevance. The influencer you choose should be sharing content and have a following that is relevant to your business and target audience. For example, if you sell skincare products, you'll want to work with an influencer who has a following that's interested in beauty and skincare.


Another important factor to consider is engagement. You'll want to work with an influencer who has a high level of engagement with their followers. This means that their followers are actively commenting, liking, and sharing their content. A high level of engagement is a good indicator that the influencer's followers are invested in their content and will be more likely to engage with your brand.

Top Tip: If an influencer has shared a post that they have declared to be an Ad, check the engagement of that post and compare it to the engagement of their other, non-promotional posts.


Choose an influencer who is authentic and true to their brand. You don't want to work with an influencer who is known for promoting products they don't believe in or aren't relevant to their brand. An authentic influencer is more likely to have a loyal following, and their followers will be more likely to trust their recommendations.


Consider the influencer's reach, or the number of followers they have. While a large following is not the only indicator of success, it can be an important factor to consider.


It is important to work with an influencer who is transparent about their sponsored content. Look for influencers who disclose sponsored content in accordance with FTC guidelines.

It's important to remember that building a relationship with an influencer is not a one-time thing, it's a long-term partnership that requires consistent effort and communication.

If you need support in sourcing the right influencer for your brand, book a call with our social media specialists today!


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