Built for growth
A predictable growth engine
B2C · Growth strategy · Private healthcare
Client: Sana Private Health · Sector: B2C · Private healthcare · Location: UK · Service: Growth Strategy · Published: 2026-04-29
Key results
- +224% — Google Ads conversions YOY
- +1,055 — Cataract enquiries generated
- +181:1 — ROAS
- +195% — Brand visibility
- +102% — Website traffic
- £8.46 — CPL
Summary
How a private health clinic generated a £7.3M pipeline with a £8.46 cost per lead
Why it mattered
Across the UK, more patients are actively seeking faster access to treatment, yet for many clinics and hospitals, this growing demand isn’t translating into fully utilised capacity or predictable patient flow. We overcame these challenges by shifting away from isolated campaigns and towards a growth system designed to capture demand efficiently.
The challenge
Our client faced three core problems; an under-utilised capacity in their Swansea clinic as monthly cataract surgery volume was below target, plus the new clinic in Bridgend needed immediate patient flow - not brand awareness, but bookable demand. Patients needed proof, credibility, and frictionless booking journeys.
After 31 hours of deep research, one thing was clear… our client didn’t lack demand. They were losing value between intent and action.
Patients were searching, but nurture journeys weren’t tight enough, trust signals weren’t strong enough and local visibility wasn’t maximised.
Growth wasn’t blocked at the top. It was leaking in the middle.
Our strategy
We rebuilt the funnel around three ideal customer profiles, anchored messaging to specific buyer pains, and rebuilt lifecycle journeys so every touchpoint moved a deal forward.
Execution
Five-week discovery sprint, full RevOps audit, new brand and site, lifecycle automation in HubSpot, paid media restructure, and weekly experimentation cadence.
Results
Within 14 months: 3.1x qualified pipeline, sales cycle down 38%, and a clear path to the £10M ARR milestone.
What success looks like
- Monthly cataract surgery bookings increased — From >40 to over 70
- £7.3M pipeline value — From £8,920 ad investment
- Predictable growth — By shifting away from isolated campaigns and using an integrated system
How we built a joined-up healthcare growth system
By shifting away from isolated campaigns and using a joined-up growth system designed to capture demand more efficiently and convert it with confidence, growth becomes predictable.
- Performance & demand capture — High-intent Google Ads campaigns focused on surgical treatments, not generic awareness.
- Conversion infrastructure — A full website redesign to improve UX, enquiry flow and tracking accuracy.
- Trust & proof — Patient video testimonials and proof content to reduce booking hesitation, with organic social media supported by Meta Ads to strengthen credibility across patient touch points.
- Local visibility — SEO and Google Business Profile optimisation to dominate local search and maps, especially for Bridgend.
Testimonial
All the Ouma team are so friendly and supportive, nothing is too much trouble. They are on hand all the time to help, I would definitely recommend Ouma to any business!