Digital transformation that wins bigger tenders
Big ambitions, outdated tools.
Digital Transformtion
Client: Runtech Ltd · Sector: Logistics · Location: UK · Service: Digital Transformation · Published: 2026-04-29
Key results
- £93,000 — Annual time saving
- +62% — Search traffic
- +6,000 — Hours saved
- +43% — Site sessions
Summary
Winning high-value contracts isn’t just about delivery; it’s about how you present, prove, and position your business at every stage.
Why it mattered
When digital presence isn’t winning work, it’s costing work.
The challenge
When Runtech first approached Ouma they faced three major roadblocks:
Outdated branding and website: Their visual identity and online presence didn’t communicate their scale, capabilities, or credibility to win larger contracts.
Inefficient systems: Manual, paper-based workflows and spreadsheets caused delays, errors, and poor project visibility.
Missed opportunities: Without a marketing and operational backbone, their exceptional service was being undersold in competitive tenders.
What success looks like
- More than a brand refresh — We became Runtech's long-term strategic partner, modernising systems and building marketing assets that position them as a trusted, future-ready industry leader.
The strategy in detail
By replacing outdated spreadsheets with digital dashboards, streamlining client reporting, and refreshing their online presence, Runtech turned wasted hours into contract-winning credibility.
- Brand & digital presence refresh — A brand refresh with a new tender-ready website, new brand assets and full social media management.
- Systems & reporting — The new digital workflow system replaced dated spreadsheets with real-time dashboards. We developed a client-facing reporting app with automated reporting.
- Visibility & authority — We managed promotional shoots and on-site content capture to showcase capabilities visually, secured PR features in industry publications to strengthen brand authority, aligned CSR initiatives with client projects, boosting relationships and reputation.
Testimonial
The new systems have reduced admin time, improved accuracy, and given us real-time project visibility, making us more efficient and leaving a stronger impression with clients.