Driving demand
Your growth partner
D2C · Retail · Automotive
Client: Bassetts Group · Sector: Automotive · Location: UK · Service: Paid Ads, PPC, Gogle Ads, Paid Social, Meta Ads, CRM, CRO, Email marketing · Published: 2026-04-29
Key results
- +2,304 — Google & Meta conversions
- +1,500X — ROI
- £18.22 — Cost per lead
- -8X — Reduction in CPL
- +102% — Website visitors YOY
Summary
The automotive growth system that delivered 2,304 conversions with a 1,500x ROI in three months.
Why it mattered
People were already searching for their brands (and competitors), but there weren’t enough touch points intercepting those decisions, and the journey wasn’t tight enough to convert intent efficiently.
The challenge
Bassetts Group had historically relied on the same levers as most dealer groups; platforms like Autotrader and Carwow, on-site and off-site events, and traditional marketing activities without a clear external performance strategy.
Targets were often achieved, largely due to strong sales teams, but the commercial risk was growing.
What success looks like
- Predictable growth — When demand capture, CRO and CRM follow-up align, growth becomes predictable.
53 hours of deep research
After 53 hours of deep research, one thing became clear… Bassetts Group didn’t have a demand problem, they had a visibility + conversion problem. To hit volume targets across their dealerships, we built a lead generation system spanning Meta, Google, CRM and organic.
- Demand Capture — High-intent Google Ads campaigns designed to intercept ready-to-buy search behaviour, plus Meta Ads supporting always-on visibility and fast lead capture.
- Conversions — Implemented Microsoft Clarity to identify real user behaviour and friction points, plus CRO changes to improve enquiry flow and tracking accuracy.
- Proof-of-life content — People-led video content designed to sell the people and experience - not just the vehicles, and social media management to strengthen credibility and consistency.
- CRM & automations — Follow-up improvements to increase speed-to-lead, and nurture automations to improve engagement and conversion rates.
Testimonial
We’ve been awarded Dealer Ambassador of the year! This is for recording the highest number of registrations from a single dealer in the country for Qtr 1 this year whilst maintaining top banding for customer satisfaction! Well done team!