How we helped wedding venues turn £2,000 of ad spend into £135k in confirmed bookings

Key results

• £135K — Confirmed booking value
• £15 — Cost per lead
• ≈27 — Confirmed bookings
• ≈£74 — Cost per booking (ad spend)

Summary

Across The Oldwalls Collection and St Tewdrics House, £2,000 a month in ad spend produces enquiries at £15 each and £135k in confirmed booking value.

Why it mattered

A wedding date a venue doesn't sell is revenue it can't win back.
When CPA is high, growth is capped by budget. When it's low and measured properly, a venue can put more into what works and stop paying for what doesn't. Venues needed to know exactly which spend was producing weddings, not just enquiries.

The challenge

The venues we work with wanted two things: more confirmed bookings, and a lower cost to win each one.
Enquiries are easy to buy and hard to turn into booked weddings. A couple can fill in a form, never visit, and never book, while the cost of reaching them still sits on the invoice.

The brief was never simply 'get more leads'. It was to fill more dates, with couples who actually visit, at a cost the venue could see and trust. The Oldwalls Collection and St Tewdrics House put that approach to the test.

What success looks like

• £135k — Confirmed booking value, from £2,000 a month in ad spend.
• £15 — Cost per lead in a sector with an average CPL of £45
• 40% — Of enquiries became viewings, around 53 couples through the door.
• Award-winning venues — The venues behind the numbers have been recognised at national level: • Welsh National Wedding Awards, Best Wedding Venue: The Oldwalls Collection (four consecutive years) and St Tewdrics House (two consecutive years) • The Wedding Industry Awards, Best Wedding Team: St Tewdrics House

Inside the build

A joined-up system that takes a couple from first ad to confirmed booking, built around each venue's own brand and tracked at every step.

• Paid social built for couples — Paid social and PPC campaigns driving couples to a page made for one job. Ad budget is agreed up front and paid directly to the platforms, separate from our fee.
• Landing pages that ask for very little — Dedicated landing pages with a short enquiry form, so every lead can be traced back to the ad that produced it and nothing gets lost in a generic contact page.
• Fast, personal follow-up — Lead nurturing journeys and CRM lead management that respond quickly and move each couple from enquiry to a booked viewing, so the venue's team spends time on couples who are ready to visit.
• Tracking from click to booking — Every enquiry is followed through to viewing and confirmed booking. Cost per lead, cost per viewing and cost per booking are measured against real outcomes, not platform-reported clicks.
• Brand and content that earns trust — Social content, email, blogs and print in the venue's own voice. For The Oldwalls Collection and St Tewdrics House that has included blogs, email campaigns, social assets, landing pages, event stands, banners, brochures and leaflets, all working to the same story.
• Continuous optimisation — Campaigns are tracked weekly. We review enquiry flow, spend and viewings, then move budget towards what is producing bookings.