From launch to £80,000 monthly revenue
PPC, organic and paid social, and a CRM lifecycle engine.
D2C · Brand Launch · E-Commerce · Retail
Client: Skin Pharmacy · Sector: D2C / Beauty · Location: UK · Service: Brand & Performance · Published: 2026-04-29
Key results
- +1:11.9 — ROAS
- +121,286 — Clicks
- £80,000 — Monthly revenue
- +1.5M — Impressions
Summary
How a skincare start-up achieved £80,000 monthly revenue in Y1
Why it mattered
Skin Pharmacy is a trailblazer in the skincare industry. Founded with a vision to provide medical-grade skincare from trusted brands.
The challenge
The primary goal for Skin Pharmacy was ambitious yet clear: to escalate monthly revenue to £80,000 by the year's end, starting from the ground up.
Our strategy
A confident rebrand grounded in customer language, paired with a paid + organic engine designed for compounding returns.
Execution
Brand identity overhaul, new Shopify theme, Klaviyo flows, TikTok-first creative system, and a 90-day testing roadmap.
Results
Revenue +212% YoY, repeat purchase rate from 18% to 34%, blended ROAS lifted to 4.6.
Why the launch worked
The strategy, research and creative thinking behind the go-to-market plan
- Organic & paid socials — With full social media management of Instagram, TikTok, and Facebook enhancing digital presence and brand recognition and paid Meta ads achieving 5,286 conversions and 1:11.9 ROAS.
- PPC — Google ads utilising keyword-focused campaigns to capture high-intent traffic and direct it to Skin Pharmacy's online store, resulting in 4,877.54 conversions attributing to £643.60K revenue.
- Lifecycle engine — Behavioural Klaviyo flows that harnessed email-attributed revenue. With targeted email sequences and automations nurturing leads and driving 55% of total e-com revenue.
Testimonial
Great! Very happy with that. It all looks good, really happy with the direction for the new brand.