Brand development

Brand development services. It's more than a logo.

With Ouma's brand development services, you'll receive a brand with substance beneath the surface; meaning every visual, word and touchpoint has a job to do.
We dive deep into your business to truly understand your brand's essence. From defining your brand strategy to creating a cohesive visual identity, our brand development services position you as a market leader and a must-have business partner, because a brand that means something is a brand that converts.

Results

• 2,000+ — Hours of development
• 150+ — Brands created
• 96% — First time right

Testimonial

Ouma helped us turn a complex platform into a clear and exciting brand. Their approach combined strategy, design and commercial thinking, giving us a brand identity that not only looked strong, but made our offer easier to understand and easier to trust.

FAQs

• Why is brand development important for business growth?
  Brand development helps your business become easier to recognise, understand and choose. When your brand is consistent and credible, it becomes easier to build trust with your audience and create stronger connections across marketing, sales and customer experience.
• How do I know if my business needs a rebrand?
  Your business may need a rebrand if your current identity no longer reflects who you are, what you offer, who you serve, or where you are going next. If your visuals are inconsistent, your messaging is unclear and design is outdated, or if your brand is having difficulty standing out these are often the warning signs. If there’s a shift in audience, new services, business growth, mergers, repositioning, or your brand that no longer matches the standard of your work, then it’s time for a refresh.
• How long does brand development take?
  Brand development timelines depend on the size and complexity of the project. A focused brand refresh may take a couple of weeks, while a full brand development project with strategy, messaging, visual identity and brand guidelines may take up to a month.
• What is brand development?
  It's more than a logo. Brand development is the process of shaping how your business is positioned, understood and remembered. It usually includes brand strategy, brand positioning, messaging, tone of voice, visual identity and the practical assets your business needs to show up consistently.
• Which Welsh businesses have you delivered brand development for?
  We led the brand refresh for Penrhos Park in Aberystwyth, creating a more premium, cohesive experience across print, digital and the wider brand. For Vibrant Energy Matters, we developed Leafy Lou, a character now used across their website, social and email to give the brand a recognisable personality.