PPC management

Paid media that actually performs.

Running ads is easy. Making them profitable isn’t.
Ouma specialises in PPC management of targeted campaigns that maximise your return on investment by focussing on what actually matters; capturing high-intent demand, reducing wasted spend, and turning traffic into real business outcomes.
From strategic campaign development to continuous optimisation and transparent reporting, everything is designed to work as part of a wider growth system, not in isolation. Because when your paid media is set up properly, you’re not guessing, you’re scaling what works.

Results

• +224% — Conversion YOY
• £7.3M — Pipeline
• +1,055 — Enquiries generated
• 1,500X — ROI
• +1.17M — Impressions
• 1:98 — ROAS

Testimonial

Ouma are by far the best company we have had the pleasure working with. They have been crucial to supporting the growth of our business.

FAQs

• What is PPC and how does it work?
  PPC (pay-per-click) advertising is a digital marketing model where businesses pay each time someone clicks on their ad. Platforms like Google Ads, YouTube, Meta Ads (Facebook and Instagram), and LinkedIn Ads allow businesses to target specific audiences and drive traffic, leads, and sales.
• What are the benefits of PPC advertising?
  PPC advertising provides immediate visibility, targeted reach, and measurable results. It allows businesses to appear at the top of search results, capture high-intent users, and generate leads or sales quickly while maintaining control over budget and performance.
• Which PPC platforms do you manage?
  We manage campaigns across Google Ads (search, display, shopping), Meta Ads (Facebook and Instagram), LinkedIn Ads, YouTube and other paid media platforms depending on your audience and goals. The platform mix is always tailored to your business.
• How do you improve PPC performance and ROI?
  We improve PPC performance by focusing on high-intent targeting, conversion tracking, landing page optimisation, and ongoing testing. This includes refining keywords, ad creative, audience segmentation, and bidding strategies to maximise return on investment (ROI).
• Why is my cost per lead increasing?
  Cost per lead (CPL) often increases due to rising competition, poor targeting, weak conversion journeys, or inefficient tracking. Without proper optimisation, businesses end up paying more for traffic that doesn’t convert effectively.
• How do you measure PPC success?
  PPC success is measured through metrics such as cost per lead (CPL), return on ad spend (ROAS), conversion rate, click-through rate (CTR), and overall revenue generated. Accurate tracking and reporting are essential to understanding what’s driving results.
• Which South Wales businesses have you delivered PPC for?
  For Bassetts Group, an automotive dealer group across South Wales, our PPC and wider paid media work delivered a 1,500x return on investment and an 8x reduction in cost per lead. We've also delivered paid advertising for St Tewdrics House in Newport, and Timba Hair in Cardiff.