SEO

Be found when it matters. Ouma are your SEO agency.

We build technical and content SEO strategies that focus on intent, not just traffic. That means understanding what your audience is searching for, creating content that answers it properly, and ensuring your website is structured in a way that search engines and users can find and navigate with ease. That means fixing what sits behind the scenes, creating content aligned to real search intent, and strengthening the signals search engines rely on. When SEO is done properly by a strategic SEO agency, it doesn’t just increase visibility, it brings in traffic that’s far more likely to convert.

Results

• +102% — organic visitors YOY
• +62% — organic search traffic
• +43% — site sessions

Testimonial

Since working with Ouma, we’ve seen a significant increase in website traffic, a more established brand, along with continued growth of the business.

FAQs

• What’s the difference between content SEO and technical SEO?
  Content SEO focuses on what people see and search for, i.e. the words on your website, the topics you cover, and how well your content answers real search queries. It’s about relevance, clarity, and aligning with what your audience is actually looking for. Technical SEO focuses on what sits behind the scenes such as how your website is built, how fast it loads, how easily search engines can crawl and index it, and how smoothly users can navigate it.
• What does an SEO strategy include?
  An SEO strategy typically includes keyword research, on-page optimisation, technical SEO improvements, content creation, internal linking, and backlink development. It ensures your website is aligned with both search intent and search engine requirements.
• How long does SEO take to work?
  SEO is a long-term investment. While some improvements can be seen within a few months, meaningful and sustained results typically build over time as your website gains authority and visibility.
• What is the difference between SEO and paid search (PPC)?
  SEO focuses on organic (unpaid) search results, while PPC involves paying for ads to appear at the top of search engines. SEO builds long-term visibility, whereas PPC provides immediate but paid traffic.
• How do you measure SEO success?
  SEO success is measured through metrics such as organic traffic, keyword rankings, click-through rates (CTR), engagement, and conversions. The focus is always on attracting the right audience.
• What is an SEO agency?
  An SEO agency helps businesses improve their visibility in search engines — increasing the likelihood that the right people find them when searching for relevant products, services or expertise. But SEO means more than ranking for keywords. A good SEO agency builds the technical foundations, content authority and AI search visibility that drives sustainable organic growth, connecting search strategy to commercial outcomes rather than treating rankings as an end in themselves.
• What is SEO content writing?
  SEO content writing is the process of creating written content that is both genuinely useful to the reader and structured in a way that search engines can understand and rank. It involves writing around the questions and topics your audience is actively searching for, using clear headings, natural keyword placement and direct answers that satisfy search intent. Good SEO content writing does not optimise for algorithms at the expense of the reader. It earns visibility by being the most useful, clear and authoritative answer to the question being asked.
• What is SEO copywriting?
  SEO copywriting is the craft of writing persuasive, commercially driven copy that is also optimised for search visibility. Where SEO content writing tends to focus on informational content, blogs, guides, FAQs, SEO copywriting applies to the pages designed to convert: service pages, landing pages, homepages and product descriptions. The goal is to rank for the right search terms while using language that builds trust, communicates value clearly and moves the reader toward a decision. The best SEO copywriting is indistinguishable from great copywriting, it just happens to be structured in a way search engines reward.
• Which Swansea and South Wales businesses have you delivered SEO for?
  For Sana Private Health, SEO work contributed to a 195% increase in brand visibility and 102% increase in website traffic. For Runtech, SEO delivered a 62% increase in search traffic as part of a wider digital transformation.