Tech stack

Connected tech stack. Digital experiences that actually work.

The right tools, working together. We help you define, refine, and align your tech stack so everything works together across marketing, sales, and operations. From CRM and automation to analytics and platforms, we make sure your tools are connected, efficient, and fit for purpose. The focus isn’t on adding more platforms, it’s making everything connect, flow, and perform as one. Build a tech stack that actually supports business growth.

Results

• £93,000 — Annual time saving
• 1,500X — ROI
• +102% — Website traffic
• £350,000 — Annual salary savings
• 120 > 20hrs — Admin time
• 50% — Operational cost reduction

Testimonial

Ouma have transformed us in every aspect - handling major digital automation projects that have saved us £350,000 per annum in cost - as well as being a brilliant marketing partner for us.”

FAQs

• What tools should be included in a tech stack?
  A typical tech stack includes CRM software, marketing automation tools, analytics platforms, project management systems, and communication tools. We work with an array of platforms such as HubSpot, Mailchimp, Klaviyo, Google Analytics, ClickUp, Wix, Shopify, WordPress, all social channels, custom-built tech and more. We select the right tools based on your needs.
• How do you choose the right tech stack?
  We assess your current tools, business goals, workflows, and growth plans to recommend a stack that is efficient, scalable, and aligned with how your business operates.
• What are common issues with a tech stack?
  Common issues include disconnected tools, duplicated data, unnecessary or underutilised platforms, poor integration, and lack of visibility.
• How do you measure the effectiveness of a tech stack?
  Effectiveness is measured through efficiency gains, time saved, data accuracy, improved reporting, and overall business performance.
• What is a tech stack?
  A tech stack is the combination of software, platforms and tools a business uses to run its marketing, sales and operations. It typically includes a CRM, marketing automation, analytics, content management and communication tools, all working together to support how the business functions and grows. The most effective tech stacks are not the ones with the most tools, but the ones where every tool is connected, purposeful and aligned to a clear business objective.
• What does tech stack mean?
  Tech stack refers to the layered set of technologies a business relies on to deliver its digital operations. The term comes from software development but is now widely used across marketing and business operations to describe the full ecosystem of platforms and tools in use, from CRM and email automation to analytics, project management and e-commerce. A well-built tech stack means every system connects and communicates, giving the business a single, coherent view of its customers, performance and operations.
• Do you build tech stack and systems infrastructure for businesses in Swansea and South Wales?
  Yes. For Miles Hire, a four-branch business across Swansea, Cardiff, Bridgend and Newport, we built a bespoke operating system integrating CRM, workflow automation and live financial data from Xero. For Runtech in Port Talbot, we built digital dashboards and a client-facing reporting application as part of a wider technology rebuild.