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7 Crucial Questions You Must Ask Before Hiring a Social Media Agency

When making the decision to outsource your marketing support, selecting the right agency can make or break your brand.

But with so many options out there, how do you separate the game-changers from the time-wasters? Here are the seven essential questions you need to ask to ensure you're partnering with the best.

1. What Is Your Track Record of Success?

Before you sign on the dotted line, ask to see a portfolio of past campaigns. Look for tangible results – not just vanity metrics, but genuine growth in engagement, conversions, and revenue. At Ouma, we believe in transparency and showcasing our wins, because your success story is our next case study.

2. Who Will Be Managing My Account?

You need to know who’s in your corner. Ask about the specific team members who will handle your account. What are their qualifications, and what success stories do they have? At Ouma, we pride ourselves on having a team of seasoned experts, not just juniors learning on the job.

3. What Is Your Strategy Development Process?

A cookie-cutter approach won't cut it in today's competitive market. Inquire about their strategy development process. Do they take the time to understand your brand, audience, and goals? At Ouma, we take time to understand your brand, and craft bespoke strategies tailored to your unique needs, ensuring every campaign hits the mark.

4. How Do You Measure Success?

Metrics matter, but not all metrics are created equal. Ask what KPIs (Key Performance Indicators) they prioritise and how they align with your business objectives. At Ouma, we focus on metrics that matter – from customer acquisition costs to lifetime value – to ensure your investment delivers maximum ROI.

5. Can You Provide Client References?

Reputable agencies should have a collection of happy clients willing to sing their praises. Don’t just take their word for it; speak directly to their current or past clients. At Ouma, we’re proud of our long-term relationships built on trust, performance, and exceptional service. If you need a reference, just ask!

6. What Is Your Content Creation Process?

Engaging content is the backbone of any successful social media strategy. Dive deep into their content creation process. Who creates it? What is the approval process? How do they ensure consistency and quality? At Ouma, our creative team works hand-in-hand with you to produce content that not only resonates but converts.

7. How Do You Stay Up-To-Date With Industry Trends?

The digital world is ever-evolving. Ensure your potential agency stays ahead of the curve with continuous learning and innovation. At Ouma, we’re not just keeping up with trends; we’re setting them. Our team is dedicated to ongoing education, ensuring we leverage the latest techniques and technologies for your advantage.

What's Next?

Choosing the right social media agency can define your brand’s digital future. Want to see how your current or prospective agency measures up? Take our quick survey to find out how you can maximise your agency's potential and achieve extraordinary results.

Ready to get started? Complete our questionnaire now


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