Ouma — Your Strategic Growth Partner
Ouma is a UK marketing agency based in Wales, working with ambitious businesses across the UK and internationally. We combine strategy, creative, performance media and digital transformation to drive measurable growth.
What we do
- Website design and development — You need a website that truly represents the quality of your brand. It’s time to level up.
- Social media management — Results-driven social media management agency. Because if your social media activity isn’t contributing to your business growth, what’s the point?
- Paid social media — Your audience is already scrolling. We make sure they stop, and convert.
- PPC management — Stop paying for clicks that don’t convert. Turn ad spend into measurable, scalable growth.
- Automation and systems — Growth becomes limited when processes rely on people doing everything manually.
- AI Implementation — AI that works because the thinking came first.
- Email marketing — Turn your email marketing into your most reliable revenue channel. Not more emails, better ones that actually convert.
- SEO — Ranking higher is only part of the story. What matters is being visible to the right people, at the moment they’re ready to act.
- Digital innovation — Less hype, more edge. We don’t follow the trends, we shape them.
- Brand marketing strategy — Most marketing doesn’t fail because of effort. It fails because the thinking underneath it isn’t clear enough.
- Brand development — Your brand is more than just a logo; it's the embodiment of your company's purpose, personality and values.
- Brand assets — The perfect blend of sales psychology and exquisite design.
Recent work
- Tracking every ad through to booked viewings — St Tewdrics House
Ouma replaced clicks and brochure downloads with tracking that follows every ad through to a booked viewing and a booked wedding, then built the brand around it. - How hyper-personalisation of big data resulted In 1:21 ROI — The Oldwalls Collection
Ouma ran The Oldwalls Collection's biggest-ever competition end to end, turning entries, votes and a live finale into a database the venue can market to. - Driving demand — Bassetts Group
The automotive growth system that delivered 2,304 conversions with a 1,500x ROI in three months. - CRM revenue engine — Skin Pharmacy
How CRM generated over 55% of annual revenue for a beauty company. - How we helped wedding venues turn £2,000 of ad spend into £135k in confirmed bookings — Oldwalls Collection · St Tewdrics House
Across The Oldwalls Collection and St Tewdrics House, £2,000 a month in ad spend produces enquiries at £15 each and £135k in confirmed booking value. - How AI automation saved VEM £350,000 per year — Vibrant Energy Matters
We saved Vibrant Energy Matters £350,000 per year by implementing an AI customer service ecosystem.
Latest insights
- Is your paid media agency letting platforms mark their own homework?
Ask Meta or Google how your ads are performing and you'll get an answer. It will usually be a confident one, with a return on ad spend, a cost per result and a tidy chart. Now ask what counted as a result. If your paid media agency hasn't set that up deliberately, the answer might be a click. Or a page view. Or a form fill from someone who was never going to buy. The platform will report any of them as a conversion, optimise towards them, and show you a healthy-looking number. The platform is setting the test, taking the test and marking the paper. That isn't a reason to distrust paid media. It's a reason to make sure someone who understands the platforms has set up the measurement, so that a conversion means what you think it means: a sale. - Is your paid social media agency making every Ad look the same?
Upload a product photo. Get back an ad. That's the promise of the AI creative tools now built into the big advertising platforms, and it's a real one. Producing a passable ad is cheaper and faster than it has ever been. Which raises a question the platforms aren't incentivised to answer: if every paid social media agency can do it, what makes anyone's ad worth noticing? - What does a PPC management agency actually do?
Ask ten businesses what they're paying their PPC agency for and you'll get ten different answers. Most will say "to manage our ads". Fewer can say what, specifically, gets managed, or how they'd know if it was being done well. This guide explains what a PPC management agency actually does, how the job is changing as platforms automate more of it, what you should be getting in the first 90 days, and the questions worth asking before you hire anyone. - Ouma named in The Drum's Indie Agency 100
Ouma has been named in The Drum's Indie Agency 100, its global list of the world's top independent agencies. We're the only agency based in Wales to make it. - The AI implementation roadmap - Ouma's Guide
Most AI implementations don't fail because of the technology. They fail because of the order things happen in. Here's the exact seven-step sequence behind a project that cut response times from 20 minutes to under a second, and why skipping step one is what breaks everything after it.